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Matthew Gale

Matt Gale (Brand, ex-Deloitte) on "the things that make you weird as a kid make you great today".

We often spend our careers trying to fit into a mould that wasn't built for us.

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We sit down with Matt Gale, Director of Brand and Creative Content, ex-Deloitte, in a conversation that wanders from the anxiety of 'best practice' to the liberation of embracing your own history.

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Matt shares a pivotal realisation inspired by James Victore: the specific quirks and obsessions you had as a child are actually the raw materials for your future success.

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Matt takes us through his non-linear journey, starting with a law degree he didn't want, moving through the corporate world and eventually finding his home in creative leadership.

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He believes that creativity isn't about how you dress or whether you can draw, but about how you solve problems and connect with people.

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We discuss his seven content principles, including the idea that you must know the story you want to tell before you figure out how to tell it.

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Matt thinks that if you can widen your lens and come from a place of inspiration rather than desperation, the results will follow and why your childhood obsessions might just be your superpower.